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Planes,
trains, and buses too Commuters
in St. John’s are about to get a real dose of high-tech
convenience and reliability.
Metrobus will roll out its Automatic Vehicle
Location (AVL) System and expectations are it will eliminate
much of the ‘unknown’ associated with riding the bus
and operating the transit system.
The first of its kind in Canada, the system
incorporates the Global Positioning System (GPS)
technology to not only provide data relating to the
location of transit vehicles within the fleet but also to
report whether buses are running ahead or behind schedule
times. "For public transit to really work for the
operator and customer, the system must be reliable and
efficient" says Metrobus' Manager of Marketing &
Information Services Mark Chancey. "This technology
not only allows us to know where vehicles are, but also to
determine where they should be according to schedule, and
report any differences to both the operator and the
customer." Information on actual running times will
be available to all users of the service through Metrobus'
telephone information system and eventually through a
textual representation on the company's website. Customers
will be able to logon to the website and view running
times of all buses in service at a particular time.
Twice named Canada's Transit System of the Year by the
Canadian Urban Transit Association, Metrobus continues to
develop ways to improve service delivery to customers.
Besides the obvious customer service improvements, the
system will assist in improving operating efficiency and
on-time performance; Metrobus is expecting a quick return
on its investment. The system will cost $1 million and
have a useful life of about 15 years. Based on the
experiences of other transit systems in the U.S. that have
implemented similar systems (not GPS-based), the system
will pay for itself in less than five years through a
combination of ridership increases and savings in
administration and operating costs.
Some question the applicability of this technology for
a small transit system like Metrobus. "I would argue
that systems our size can make more effective use of the
technology then can the larger properties like Toronto,
Ottawa and Vancouver", says Chancey, "The larger
centres have buses running every few minutes, so missing a
bus isn't as big an inconvenience as missing one of our
routes which in some cases run only once an hour. Combine
waiting at a stop for an hour with a Newfoundland
snowstorm and riding the bus becomes an unpleasant
experience. This predictive adherence AVL system will take
the 'guess work' out of riding the bus; customers will
know exactly when to be at a bus stop."
Metrobus plans to approach other local businesses to
demonstrate the technology and the advantages it offers.
"There is room on our system for other businesses
like taxi companies or the larger utilities that could
make good use out of knowing where their vehicles
are" says Chancey. "While they wouldn't use the
predictive schedule adherence side of the technology the
AVL portion alone would provide numerous benefits from
both a financial and customer service perspective."
The full system
has been installed and is being
tested. Upon completion of the testing phase, Metrobus
will begin rolling out the technology for use by customers
later this spring. |