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Service Bulletins

Route 19 detoured in the area of Welland Street

last updated 10/11/2018 2:14:57 PM


Due to construction, route 19 is detoured in the area of Welland Street, and not able to service bus stop id 4140 near Eastern Gate Church and stop id 4226 near 722 Empire Avenue.

UPDATED: Route 21 Detour

last updated 9/24/2018 9:07:02 AM


Route 21 will travel Park Avenue, right on Commonwealth Avenue, left on Glendale Avenue, left on First Street, right on Ruth Avenue to regular route. No stops will be missed. Route 21 is detoured in the area of Sunrise Avenue and Commonwealth Avenue due to construction and is traveling Sunrise Avenue, left on Second Street, right on Edinburgh, right onto Commonwealth Avenue to regular route. Route 21 is not able to service stop ID 4585 and 4586 on Sunrise Avenue while on this detour.

We've changed/updated our baby stroller policy

last updated 9/21/2018 11:31:43 AM


For details on our new baby stroller policy, visit metrobus.com/strollers.

On board WiFi update

last updated 9/13/2018 5:31:42 PM


Toward the end of 2017, the on board WiFi service was not reliable and we removed the faulty equipment from our fleet.

We have been testing new equipment and we now have more than 85 percent of our fleet operating with WiFi. We are awaiting a final shipment of equipment for the remaining buses and once received and installed, WiFi will be available on all buses.

The following buses now have WiFi available:

0151
0152
0753
0754
0755
0756
0857
0858
0860
0861
0962
0963
0964
0965
1201
1202
1203
1204
1205
1206
1207
1208
1209
1310
1311
1312
1313
1314
1415
1416
1417
1418
1419
1520
1521
1522
1523
1524
1525
1626
1627
1628
1629
1630
1831
1832
1833

UPDATED: Route 11 detoured from Dillon Crescent

last updated 6/30/2018 4:17:10 PM


Route 11 is detoured from a section of Dillon Crescent and Linegar Avenue and not able to service stop ID 2880 and 2885. From Dillon Crescent, route 11 will turn left on Chafe, right on Learning Road onto Linegar Avenue to regular route.

Route 9 not able to service stop 5090

last updated 4/25/2018 9:41:37 AM


Due to construction, route 9 is not able to service stop ID 5090 on Portugal Cove near New Cove Road, when heading to Torbay Road Mall and Logy Bay Road.

No weather bulletins

last updated 4/7/2018 4:15:00 PM


No weather-related bulletins have been issued.

In the event that we would have to suspend or terminate service due to weather conditions, we will, when possible, provide 2 hours notice through our website, Ride Guide (722-9400) and local media.

Information on bus shelters and shelter upgrades

last updated 5/23/2017 10:31:36 AM


As we continue to upgrade our existing bus shelters to become fully wheelchair accessible, there will be a period of time between when a shelter is removed and a new, accessible one is installed -- this is because once the old shelter is removed, we have to pour additional concrete to accommodate the larger, accessible shelter.

Please note that the shelter and stop at the lower level of the Avalon Mall (Winners entrance) will be remove and no longer in service effective June 4, 2018. Please proceed to the main Avalon Mall bus stop near the food court entrance.

Metrobus News

Metrobus bringing smart kiosks to St. John's

last updated 6/14/2018 3:49:34 PM


Partnership with Bell Canada part of a wider Smart City initiative

(June 14, 2018, St. John's, NL)

Soon you'll be able to access Wi-Fi networks and interactive way-finding signage, charge your phone, contact 911 emergency services or obtain Metrobus information while you're out and about or waiting at a bus stop in St. John's. Metrobus is partnering with Bell Canada on a three year pilot project to install touch-screen smart kiosks that will offer all these features, part of a wider Smart City initiative under development with Bell and Metrobus.

"This technology will improve and enhance service by providing information to our customers where and when they are looking for it," said Metrobus General Manager, Judy Powell. 'Our partnership with Bell will also begin to establish free Wi-Fi access throughout our kiosk service area."

St. John's is the first city in Canada to deploy Bell's new smart kiosks. Housed in a secure, weatherproof aluminum structure, the Wi-Fi enabled kiosks feature two 55-inch (140 cm) LED touch screens, are accessible, have buttons with braille, and don't obstruct pedestrian flow on sidewalks. Customers can access Wi-Fi within about 70 metres of the kiosk.

"Bell is proud to partner with Metrobus to introduce both residents and visitors to the many benefits that smart kiosks will bring to St. John's," said Bell Senior Vice President Gary Semplonius. "We look forward to our continuing partnership in the months ahead to ensure St. John's remains at the forefront of deploying Smart City technology."

The first of five kiosks has been installed and is operational near the bus shelter on Torbay Road next to the Homeport Hotel. A second kiosk will soon be installed across the street from this location, and three additional kiosks will be added this summer in key areas including downtown and Kelsey Drive.

The smart kiosks are intended to be self-sustaining by providing a new transit advertising revenue tool for Metrobus. Staff will monitor the success of the program throughout the pilot project.

Metrobus accepts delivery of three new thirty-foot buses

last updated 3/20/2018 8:41:15 AM


The St. John's Transportation Commission (Metrobus) has accepted delivery of three new thirty-foot buses to replace three forty-foot models that are being retired later this month.

Fully wheelchair accessible and with seating for 24 passengers, the Vicinity Bus is one of the quietest on the market, both inside and out. The "close and seal" door design reduces noise on board and reduces air draft preserving heat within the bus during the colder months and keeps the cool air in during the summer months. The lighter and smaller thirty-foot design boasts improved fuel economy, resulting in 30 percent savings in fuel consumption, making public transit an even more environmentally-friendly option for residents of St. John's.

Judy Powell, General Manager of Metrobus, says the buses will be used on some feeder routes operated by Metrobus. "The Vicinity buses are an excellent fit for our service allowing us to efficiently service some of our less busy routes and realize significant savings in fuel costs," says Powell.

The three Vicinity buses, sold and supplied by Grande West Transportation in Aldergrove, BC, will be in service by the end of March. Photos and videos of the new thirty-foot Metrobuses can be viewed online at metrobus.com/Vicinity.

Route 14 to be wheelchair accessible, provide service to airport in January

last updated 12/7/2016 10:07:58 AM


The St. John's Transportation Commission (Metrobus) will begin providing wheelchair accessible service on route 14 starting in January, bringing the total number of wheelchair accessible routes to six. In addition, the route will be changed to provide service to and from St. John's International Airport.

Metrobus General Manager Judy Powell says the changes will provide a link between Memorial University, which is a major transfer hub, and the airport, while also servicing popular destinations like the Eastern Health facility on Majors Path. "Route 14 will offer customers using mobility devices greater freedom and flexibility when traveling to key areas of St. John's and will also introduce public transit service to our airport," says Powell.

Metrobus has been working with the St. John's International Airport Authority to make the changes possible. "We are delighted that Metrobus has extended its public transit service to include two drop off and pick-up locations at the airport - one near the arrivals area of the terminal building and another onWorld Parkway near the Holiday Inn Express Hotel. This service offers another ground transportation option for passengers to access the airport, as well as supports the growing number of employees working both in the terminal building and at the businesses located on airport land. As an accessible facility, we are also very pleased that Metrobus has committed to providing a wheelchair accessible service on this route," said Marie Manning, Director of Marketing and Business Development at St. John's International Airport Authority.

Wheelchair accessible service began in June of 2015 and currently includes routes 1, 2, 3 , 5 and 23. Metrobus plans to provide wheelchair accessibility on all of its routes in the future. Service on route 14 will operate hourly from Monday to Saturday. More information about the changes to route 14 can be found at metrobus.com/route14.

Along with the wheelchair accessible service, Metrobus has produced an Accessible Transit Service Handbook available in print and online providing customers with up-to-date information on topics such as which routes use Accessible Low Floor (ALF) buses, use of mobility-devices on buses and an up-to-date list of wheelchair accessible bus stops throughout the city. A copy of the booklet can be downloaded from metrobus.com/ALF.

The St. John's Transportation Commission, operating as Metrobus, has been providing public transit services in St. John's, NL, since 1958. Metrobus operates 22 fixed-transit routes, five of which are wheelchair accessible, and services more than three million rides annually.

Heroes Recognized

last updated 5/27/2016 2:35:47 PM


FOR IMMEDIATE RELEASE FROM ST. JOHN AMBULANCE

St. John's, May 26, 2016: St. John Ambulance will present life-saving awards to thirteen (13) Newfoundlanders and Labradorians for their acts of bravery at an Investiture and Life Saving Awards Ceremony today at 2:00 PM at the Anglican Cathedral in St. John's.

Receiving a Gold Life-Saving Award today for his courageous and prompt actions in assisting a fellow citizen is Metrobus driver Max Benson, who used first aid to save the life of a woman who was hit by a car in St. John's last August.

Receiving Silver Life-Saving Awards today are Mrs. Mary Lou Dill, formerly of Trepassey, NL who used CPR to save the life of a young boy in Orlando Florida, while vacationing with her husband; Acting Sergeant Joe Smyth, a member of the Royal Newfoundland Constabulary, who saved a Special Olympian athlete from choking in Corner Brook in February 2015; Mr. Gerard Bursey and Mr. Kelly Potts, who used CPR to save the life of a colleague at Oceanex Shipping Services in June 2015.

As well, recognized by His Excellency, the Governor General of Canada, and presented by the Lieutenant Governor, the Honourable Frank F. Fagan, CM, ONL, MBA for their contribution to the goals of The Order, Mr. Garry Stamp and Mr. Ken Reid will be invested as Serving Members in The Order of St. John.

For a complete list of citizens to be recognized by St. John Ambulance for their contributions, as well as details of their acts of bravery, visit www.sja.ca.

Metrobus Driver receives national Heroism Award

last updated 11/29/2015 8:46:59 AM


A Driver with the St. John's Transportation Commission has been recognized for the role he played in saving the life of a young woman who was hit by a vehicle when attempting to cross Water Street in St. John's this past August.

Metrobus Transit Operator, Max Benson, received a National Heroism Award this morning during a ceremony held during the Canadian Urban Transportation Association's Annual Conference in Montreal. To be considered for the award, an individual within the public transit industry must perform a heroic act; one in which no full measure of responsibility exists between the award recipient and the endangered party, and the recipient must go above and beyond the call of duty.

Benson had been employed with Metrobus for less than three years on the night of August 1 when he witnessed a young woman being struck by an eastbound van on Water Street. The victim came to rest beneath the tailpipe of a car that had recently been parked, about ten feet in front of Benson's bus. Benson immediately radioed to a Transit Supervisor to call 911 before grabbing the on-board first aid kit and exiting the bus to tend to the victim.

The victim lay unconscious with a very weak pulse from a head wound when Benson arrived at her side; he immediately compressed the wound and the victim's pulse became stronger. Benson then used his other hand to protect the victim's face from coming into contact with the hot muffler, causing him to suffer second-degree burns on the back of his hand. When the police, fire trucks and ambulance arrived, they immediately removed the young woman from the scene and transported her to the hospital.

"It's just an incredible story of heroism," says Metrobus General Manager, Judy Powell. "We're all proud of Max and we're thrilled that the Canadian Urban Transportation Association has recognized what Max did on that night in August."

Metrobus to begin offering accessible service

last updated 6/24/2015 7:13:19 PM


The St. John's Transportation Commission (Metrobus) will begin providing wheelchair accessible service with the start of its summer schedule next week.

"It really is a great day for public transit customers in our city," says Metrobus General Manager Judy Powell. "Our accessible service will offer customers using mobility devices greater freedom and flexibility when travelling to key areas of St. John's."

Wheelchair accessible service will be provided on routes 1, 2 and 3 through the use of Accessible Low Floor (ALF) Buses. ALF buses provide features like no step entry and exit, an access ramp for quick & safe wheelchair access, extra-wide doors and aisles, and easy to read electronic exterior destination signs. ALF buses can be easily distinguished as they display the international accessibility symbol on all 4 sides of the bus.

While the service will be initially provided on routes 1, 2 and 3, Metrobus plans to provide wheelchair accessibility on all of its routes in the future. "A few years ago, the Commission made a commitment to purchase ALF buses on a go forward basis and we are now in the position to be able to offer the service on three of our core routes. As we continue to renew our fleet, we will be able to offer wheelchair accessible service on more of our routes as we move to full wheelchair accessibility," says Powell.

The three routes that will be wheelchair accessible starting next week will provide service to key areas of the city including the Avalon Mall, The Village Shopping Centre, Memorial University and other shopping and post-secondary destinations.

Kelly White, Executive Director of the Coalition of Persons with Disabilities, states, "Accessible transportation options are vital to ensuring our communities are inclusive. Three accessible Metrobus routes for consumers using mobility devices provide another great option for people to move around our city - to visit family and friends, go to school, get to work, go shopping, and attend public events. These accessible routes in addition to the GoBus System and the recently launched accessible taxis are giving people more choice to do the things they want to do, when they want to do it."

Along with the wheelchair accessible service, Metrobus has produced an Accessible Transit Service Handbook available in print and online providing customers with relevant and up-to-date information on topics such as which routes use ALF buses, use of mobility-devices on buses and an up-to-date list of wheelchair accessible bus stops throughout the city. A copy of the booklet can be downloaded from metrobus.com/ALF.

New Metrobus Community Bus service ready to roll

last updated 6/6/2014 10:59:23 AM


The St. John's Transportation Commission will soon begin operating a fixed route, Community Bus service aimed at senior citizens. 

The Commission was successful in its application for funding of the service under the Provincial Government's Age-Friendly NL transportation project. Metrobus will receive $100,000 each year over the next three years to operate the service. 

The purpose of the Community Bus service is to provide transportation to seniors that is convenient and easy to use to get to their destinations and help them to remain active in the community. Unlike other Metrobus routes, the Community Bus provides door-to-door pick up and drop off service at a number of apartment complexes and residences to major destinations including shopping malls and recreation facilities. Service is provided by a 27-foot fully- accessible bus that was purchased with a portion of the funding received from the province. The remainder of the funding will be used to introduce and market the service, which is an initiative that comes out of the Metrobus five year strategic plan.

"The funding we will receive over the next three years will be used to market the service and build ridership towards a sustainable, age-friendly transportation service in St. John's," said Metrobus General Manager, Judy Powell.

According to Census data, the 60 plus population is expected to grow to 30% by 2026, one third of that population will be over 60 years of age in a little over 10 years and Powell says it is time to start planning to meet the growing needs of Seniors. 

During the planning stage, Metrobus met with key partner associations including the Seniors' Resource Centre, and the Mayors' Advisory Committee on Seniors, and also had input from focus groups and surveys conducted at a number of apartment complexes within St. John's.

The new Community Bus service will being operating on June 23rd.

New Metrobus facility open for business

last updated 12/4/2013 3:10:52 PM


Metrobus' new, state-of-the-art transit facility on Messenger Drive is open for business. Mayor Dennis O'Keefe, Tom Hann, Chair of the St. John's Transportation Commission and General Manager Judy Powell officially opened the facility during a ribbon-cutting ceremony held earlier today. The 34.2 million dollar project was made possible by a funding agreement between the Federal Government and the City of St. John's.

"We've officially opened what will be the most important piece of infrastructure in expanding transit service", says Metrobus General Manager, Judy Powell. "It is centrally located relative to existing routes and surrounding municipalities, allowing for regional service expansion in the future."
The facility features environmental initiatives and systems that will reduce Metrobus Transit's carbon footprint while at the same time provide a more cost-efficient building to operate. One of those systems is a giant cistern that will collect rain water to be used to wash the fleet at the end of each service day. As well, the building features geothermal heating and heat recovery systems that combined with energy-efficient lighting will make the building one of the most energy-efficient in St. John's.

Metrobus' new 115,884 square foot home is expected to earn Leadership in Energy and Environmental Design (LEED) status, a designation that is awarded to leading edge buildings that incorporate environmentally-sustainable design, construction and operational features to reduce the environmental impact. The building's architects, Stantec Limited in St. John's, was recently awarded a 2013 National Building Owners and Managers Association (BOMA) Pinnacle Award for Innovation for their design of the new headquarters for Metrobus; the first Newfoundland project and the first project in all of Atlantic Canada to ever win a national BOMA Award.

"Today is much more than a stride, it represents a major leap forward in ensuring we are able to provide the modern transit system that our growing city needs and deserves", said Commission Chair Tom Hann.

The St. John's Transportation Commission, operating as Metrobus, has been providing public transit services in St. John's, NL, since 1958. Metrobus operates 22 fixed-transit routes and services more than three million rides annually.

Metrobus receives international award

last updated 9/27/2013 10:45:45 AM


Caesars, Citi, Walgreens and Hertz Among Winners of the 4th Annual COLLOQUY Loyalty Awards

International winners include Coles, ANZ Banking Group, Air Miles UAE and St. John's Transportation Commission

DALLAS (Sept. 24, 2013) - Caesars Entertainment won the 2013 Master of Enterprise Loyalty Award at the 4th Annual COLLOQUY Loyalty Awards, becoming the first loyalty innovator to claim the competition's coveted prize two years in a row.

The Master of Enterprise Loyalty Award recognizes the company that most successfully has built long-lasting customer loyalty through strategies across its whole organization and has evolved to become truly customer-centric.

Among the other 2013 COLLOQUY Loyalty Award winners are some of the most recognized names in U.S. and global loyalty, including Citi, Walgreens and Hertz.

Two of the global competition's international winners hail from Australia, Coles and ANZ Banking Group. The other international winners are from the United Arab Emirates, Air Miles, and Canada, St. John's Transportation Commission.

The COLLOQUY Loyalty Awards took place today at the 11th Annual COLLOQUY Loyalty Summit in Dallas. COLLOQUY, a publishing, education and research division of LoyaltyOne, launched the awards in 2010 to recognize the most innovative loyalty initiatives in the industry.

"The COLLOQUY Loyalty Awards confer the highest honor on companies that are unwavering in their efforts to put the customer at the center of all efforts," said COLLOQUY Editor-at-Large Dennis Armbruster.
'The innovations demonstrated in these winning strategies operated by these industry leaders, reflect the very best of efforts among global marketers to personalize and enhance the customer experience with every relevant communication and at every opportunity for interaction."

A printed summary of all the 2013 award winners is available for download at awards.colloquy.com. To view a recording of the event after September 25, visit awards.colloquy.com.

About the 2013 COLLOQUY Loyalty Award Winners:

Caesars Entertainment -- Master of Enterprise Loyalty
Caesars Entertainment, for its Total Rewards program. Caesars focused for the past year on personalizing customer experiences, online and on property, across every touch point. A real-time casino marketing initiative, in which an executive host is notified any time a guest interacts with a Caesars associate, increased customer value up to 30% per visit. In just four months, newly implemented, tier-related bonuses inspired Total Rewards VIPs to achieve elite status 20% faster.

Citi -- Loyalty Innovation in Financial Services (North America)
Citi, for its ThankYou Merchandise Rewards Transformation Initiative. Citi ThankYou set out to create a best-in-class retail experience with the ultimate goal of increasing customer engagement and satisfaction with merchandise rewards. A new "shopping" like experience focused on three pillars: curate, showcase and communicate. The enriched online shop enhanced ThankYou's program value to members and partners. Visitors spent 17% more time on the site, daily orders increased 32% year over year, and merchandise redemptions rose 47%.

ANZ Banking Group-- Loyalty Innovation in Financial Services (International)
ANZ Banking Group, Australia, for its Points Expiry Campaign. ANZ set out on a retention and engagement campaign to bolster its ANZ Rewards program. It applied an innovative surprise and delight approach to reengage inactive members. The campaign achieved an overall 45% response rate, which was 225% above target.

Walgreens -- Innovation in Loyalty Marketing (North America)
Walgreens, for its Balance Rewards program. Walgreens aimed to build a best-in-class loyalty program founded on ease, value and wellness. The program, offering members points for health-related activities, also had to be relevant, innovative and enterprise-wide. Launched in September 2012, Balance Rewards counted 72 million members by the end of May 2013. During May, sales increased 4.3% over the same month in 2012 and there was an average basket size increase of 4.7% year over year.

Air Miles -- Innovation in Loyalty Marketing (International)
Air Miles, an Aimia Company, United Arab Emirates, for its A Rewarding 2013 Experience Campaign. The campaign goal was to inspire consumers to spend more during the UAE's traditionally slow mid-September to mid-October period. Triple miles, a drawing and a radio contest produced a 360% return on investment. Consumers spent more than $110 million at eight participating merchants, a 49% increase over the previous year.

Coles -- Loyalty Innovation in Retail (Global)
Coles, Australia, for its flybuys Relaunch Initiative. Coles committed to revitalizing flybuys, once Australia's largest shopping rewards program. Coles ripped up the rule book by increasing members' earnings to one point for every dollar they spend, eliminating expiration dates for active members and adding new partners, among other enhancements and promotions. Results featured a 12-fold return on investment. Active cardholders increased 47% to 6.9 million, and year-over-year visits to the flybuys website more than doubled.

St. John's Transportation Commission -- Loyalty Innovation in Other Industries (Global)
St. John's Transportation Commission, Canada, for its Metrobus-AIR MILES Partnership. Six years after the launch of Canada's first earn-per-ride program, Metrobus wanted to make inroads to new markets. Metrobus and the AIR MILES Reward Program launched a multi-channel communications strategy featuring an offer of one reward mile for every two taps of a passenger's Metrobus m-card. The campaign succeeded in filling the aisles, recording a 6% gain in 2012 ridership. Online m-card purchases rose 54% from 2011 and m-card use rose 10%. Additionally, 44% of Metrobus riders opted to earn AIR MILES reward miles instead of m-Points in the first year.

Hertz -- Loyalty Innovation in Travel/Hospitality (Global)
The Hertz Corporation, for Gold Plus Rewards. Hertz customers were confused about the company's multiple loyalty programs. So Hertz created a seamless, global customer experience that harnessed the power of a single program. Gold Plus Rewards, featuring new services and benefits, launched with the support of a multi-faceted, multi-channel global promotional campaign. Program enrollment increased by 99%, with a significant number of members upgrading to the new program. Members electing to earn points on rental transactions increased 178% within a year.

For more information about the COLLOQUY Loyalty Awards visit awards.colloquy.com.


About COLLOQUY
COLLOQUY is a publishing, education and research practice that brings together more than 50,000 loyalty practitioners from around the world. The go-to resource for loyalty intelligence since 1990, COLLOQUY engages and educates loyalty marketers with its magazine, weekly e-newsletter, and timely and comprehensive loyalty-marketing website, colloquy.com. COLLOQUY delivers industry-leading loyalty benchmarking reports and educational workshops, webinars and speeches. The COLLOQUY Summit is the premiere annual loyalty event where innovative loyalty strategies worldwide are recognized with the COLLOQUY Loyalty Awards. Advertising, sponsorship and publishing opportunities are available via the COLLOQUY Network, a global partnership of loyalty service providers. COLLOQUY is an independently operated division of LoyaltyOne. To learn more, visit www.colloquy.com.

Metrobus wins three national awards for marketing

last updated 8/2/2013 7:10:22 AM


The St. John's Transportation Commission has been recognized with three national awards for excellence in marketing.

All three awards were related to Metrobus' implementation of a national loyalty program, AIR MILES, making Metrobus the first public transit agency in the world to award the loyalty points on a per ride basis. The innovative partnership helped Metrobus achieve a six per cent ridership increase from the program's inception in May of 2012 to the end of the year.



The first award was presented to Metrobus during the Canadian Urban Transit Association Annual Conference held in St. John's in June, and was in recognition of an exceptional development and implementation of marketing and communications initiatives pertaining to advertising, internal and external corporate communications and public relations.
The other two awards were presented in Toronto at the annual Air Miles Marketing Excellence awards; one award in the Community & Sustainability category and the other in the New Sponsor Launch category.



Metrobus General Manager says all employees should be proud of the national attention. "It takes a real team effort to implement a national loyalty program and be able to achieve the success we have achieved," says Powell. "We look forward to continuing our relationship with the Air Miles program which provides our customers with an exceptional reward for choosing to ride public transit in St. John's."

Metrobus Partners with the AIR MILES Reward Program, Becomes First Transit Authority in the World to Offer Consumer Loyalty Points with Every Ride

last updated 5/2/2012 10:07:11 PM


Newfoundland Labrador Liquor Corporation to Offer Additional Incentive In June to Encourage "Responsible Riding"

(ST. JOHNS, May 2, 2012) For the residents and visitors in St. Johns, the Metrobus system provides a reliable and environmentally responsible way to navigate the city and, starting on May 2, Metrobus will also become the first transit authority anywhere in the world to reward its passengers with consumer loyalty points for every bus ride. Through a new and unique partnership with the AIR MILES Reward Program, riders in St. Johns will be able earn reward miles every time they take the bus on any route in the city, with a simple tap of their m-‐Cards. Riders can find out more and learn how to take advantage of this offer on www.metrobus.com.

"We are excited to be launching such an innovative partnership with the most popular loyalty program in the country," says Judy Powell, General Manager of Metrobus Transit. "Public transit provides opportunities, options and choices for people from all walks of life, giving them easy access and freedom to the things they need in everyday life and by adding such a powerful and versatile reward offering, we are supporting an even more meaningful shift toward responsible behavior among the residents of St. Johns."

"This is a truly groundbreaking initiative for us and for the public transit industry," says Andreas Souvaliotis, President of AIR MILES for Social Change. "Our mission is to continue to harness the remarkable popularity of our loyalty program in order to inspire and reward socially responsible choices on a mass scale, across the entire country."

NLC Adds a Second Layer of Social Responsibility by Offering Double Miles for Rides on Weekend Evenings

Encouraging responsible behaviour has always been a core mission of the Newfoundland Labrador Liquor Corporation (NLC) and, starting on June 2, the liquor retailer will join into the Metrobus/AIR MILES initiative by doubling the reward miles for riders travelling between 7:00 p.m. until 'last ride,' every Friday and Saturday.

"Whether out on the town or visiting friends, we are proud to be rewarding our fellow citizens for responsible behavior and to be contributing to our societys fight against drinking and driving," says
NLC President & CEO, Steve Winter. "Making the smart and responsible choice to take the bus instead of driving on a weekend evening has just become twice as rewarding."

For more information on how you can connect your AIR MILES Collector account to your m-‐Card, please visit www.metrobus.com.

About Metrobus Transit
The St. Johns Transportation Commission, operating as Metrobus Transit, has been providing public transit services in St. Johns, NL, since 1958. Metrobus Transit operates 19 fixed-‐transit routes and services more than three million rides annually.

About the AIR MILES Reward Program
Founded in 1992, the AIR MILES Reward Program is Canadas premier coalition loyalty program with more than 10 million active Collector accounts, representing approximately two-‐thirds of all Canadian households. The AIR MILES Reward Program allows Collectors to earn reward miles simply by doing their everyday shopping at more than 220 leading brand-‐name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online. The AIR MILES Reward Program also allows Collectors to indulge in more than 1200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally-‐friendly lifestyle rewards. With AIR MILES Cash, Collectors can also have the flexibility to instantly redeem their AIR MILES reward miles in-‐store towards many everyday and high value purchases like gas, grocery, drug store items and home improvement purchases at participating Sponsors.

About Newfoundland Labrador Liquor Corporation
The Newfoundland Labrador Liquor Corporation (NLC) is a provincial crown corporation in Newfoundland and Labrador, Canada responsible for managing the importation, sale and distribution of beverage alcohol within the province. NLC operates 24 Corporate Liquor Stores, services 118 Liquor Express agency operated locations and distributes to more than 1,700 licensees.

Transit study recommends increased investment and regional transit service

last updated 12/13/2011 8:12:02 PM


The St. Johns Transportation Commission released its comprehensive report entitled "Metrobus Market Assessment and Strategic Directions Study" December 13 during a press conference at St. Johns City Hall.

The report, which was developed by independent consulting firm Dillon Consulting Ltd., recommended improvements to service levels, transit terminal facilities and technology through increased investment. It also encourages the province to work with municipalities to establish an appropriate public transit service for the entire region.

"This report provides us with a strategic approach for the future of public transit in St. John's and in the region as a whole," says St. Johns Councillor At Large Tom Hann, chair of the St. Johns Transportation Commission. "We must invest in our public transit and take a more regional approach to dealing with our transportation issues. We are calling on the provincial and federal governments to take the lead on this issue. We hope to engage the province in a dialogue on the need for regional public transit and we also need the federal government to step forward and develop a national public transportation policy."

Dillon Consulting Ltd. was contracted in 2010 by Metrobus Transit to look at the reasons behind ridership stagnation in recent years, as well as to identify growth opportunities and recommend strategic directions for the transit agency.

"We know there are challenges ahead of us," says Metrobus Transit General Manager Judy Powell. "With a new depot opening this year and a commitment for new buses over the next few years, we are confident that we are moving in the right direction to meet the needs of our customers and develop strong relationships with our future riders."

The report identifies urban sprawl and the suburbanization of the population as leading to ridership stagnation, as well as contributing to the issues surrounding downtown parking in St. Johns and traffic congestion in the region.

"The City of St. Johns continues to grow at a rapid pace, as does the entire region," says Councillor Hann. "The population of the suburbs has increased 70 to 90 per cent since 1981 which shows that we must begin to look at a regional public transit service."

The report also identifies that with an aging population, the need to invest in fully accessible equipment, as well as terminal and bus stop upgrades is very important to the long-term viability of the public transit service. The senior population is expected to grow to 30 per cent by 2026 and is expected to have a major impact on conventional and para-transit services in the region.

A full copy of the report is available at www.metrobus.com/marketstudy.

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